Rich is a Brand Strategist and UI/UX Designer, where he works with ecommerce brands to build digital experiences that are as functional as they are distinctive. With a background spanning brand identity, interface design, and ecommerce strategy, he brings a commercial perspective to the way stores look, feel, and convert. When he writes, it's usually about the intersection of design and business, how the decisions you make on screen translate into real outcomes for the brands behind them.