What is Amazon Multi-Channel Fulfillment?
Amazon Multi-Channel Fulfillment (MCF) is a fast, reliable, ecommerce fulfillment solution that allows you to deliver orders from any sales channel using Amazon’s world-class logistics network. Whether you sell on your own website or through other marketplaces, MCF stores your inventory, then picks, packs, and ships orders directly to your customers. With flexible delivery speeds, simple pricing, and unbranded packaging, MCF helps you scale your business and exceed customer expectations—wherever you sell.
What is Amazon Multi-Channel Fulfillment?
Amazon Multi-Channel Fulfillment (MCF) is a seamless integration that connects your Webflow or WooCommerce store to Amazon’s fulfillment network, allowing Amazon to automatically handle picking, packing, and shipping for every order. Whether you run your own store or manage clients’ sites, this Webflow plugin lets you simplify operations and scale without dealing with warehousing or shipping logistics.
Amazon Multi-Channel Fulfillment (MCF) is a powerful tool that helps you streamline your ecommerce operations. By connecting your Webflow store to Amazon’s vast fulfillment network, you can automate shipping, reduce costs, and improve customer satisfaction.
Amazon Multi-Channel Fulfillment (MCF) is not a one-size-fits-all solution. It’s designed for businesses that want more control over their brand experience, without sacrificing the speed and reliability of Amazon’s fulfillment network. It’s not just for Amazon sellers; it’s for anyone who wants to offer fast, affordable shipping from their own Webflow storefront.
Amazon Multi-Channel Fulfillment (MCF) connects your online store to Amazon’s powerful fulfillment network, allowing you to automate shipping without managing your own warehouse. When an order is placed, Amazon picks, packs, and ships the product directly from their nationwide fulfillment centers, offering fast, reliable delivery with minimal effort on your end. Whether you're a solo store owner or an agency managing multiple clients, this Webflow app helps streamline operations and scale with confidence.
Amazon Multi-Channel Fulfillment (MCF) isn’t a shipping label tool or a warehouse management system, you won’t be printing labels, packing boxes, or tracking down carriers. It doesn’t require you to store inventory yourself or hire fulfillment staff, and it’s not limited to Amazon orders. Instead, it removes the manual work from fulfillment so you can focus on growing your store or serving your clients.
Why should I use Amazon Multi-Channel Fulfillment?
Amazon Multi-Channel Fulfillment (MCF) lets you automate order storage, packing, and shipping using Amazon’s vast logistics network, no warehouse or manual effort needed. With fast delivery, nationwide inventory storage, and hassle-free returns, it helps you scale your business and keep customers happy. Whether you run your own store or manage clients, the Amazon Multi-Channel Fulfillment (MCF) app and plugin simplifies ecommerce fulfillment so you can focus on growth.
Get startedWon’t Amazon-branded packaging confuse customers?
Amazon Multi-Channel Fulfillment (MCF) offers white-label packaging that ships orders in unbranded boxes, keeping your brand front and center. This creates a consistent, professional experience across all sales channels while using Amazon’s reliable fulfillment network, helping build brand loyalty and seamless customer connections.
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How fast are the delivery times?
With Amazon Multi-Channel Fulfillment (MCF), you can deliver your products quickly and reliably, with easy options to fit your business needs. Choose from two simple delivery speeds: Standard, which delivers in 3 business days, or Expedited, which gets orders to customers in just 2 business days. This flexibility lets you meet customer expectations for fast shipping without added complexity.
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What about costs?
Save on warehousing and staffing costs by using Amazon Multi-Channel Fulfillment (MCF). With predictable, simple pricing for fulfillment and storage, you eliminate the need to manage your own warehouses or hire extra staff. This lets you focus on growing your business while Amazon handles the logistics efficiently and cost-effectively.
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I have questions about Amazon Multi-Channel Fulfillment
Fulfilling orders with Amazon is super simple, but you probably have questions. Find some of the most common questions about Amazon Multi-Channel Fulfillment (MCF) below. Still got questions? We’re there to assist.
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No, Amazon Multi-Channel Fulfillment (MCF) is available to all businesses, regardless of whether they sell on Amazon.
Amazon Multi-Channel Fulfillment (MCF) is available to businesses operating in Australia, Canada, France, Germany, Italy, Japan, Mexico, Spain, India, and the United Kingdom.
Yes, our WooCommerce plugin and Webflow app were developed in partnership with Amazon, ensuring they meet Amazon’s standards for security, functionality, and reliability.
Yes. One of Amazon’s business services, Multi-Channel Fulfillment (MCF), is a third-party logistics provider offering dependable and cost-efficient fulfillment solutions. MCF allows businesses to leverage Amazon’s fulfillment network and operational expertise to grow their reach outside of Amazon.com.
When using a 3PL, you send your inventory to their fulfillment centers. The 3PL stores, picks, packs, and ships orders to your customers as they are received, managing the entire order fulfillment process.
Yes. 3PLs are scalable and can support businesses of all sizes. Small businesses benefit by gaining access to professional logistics networks, faster shipping, and reduced overhead, allowing them to compete with larger companies.
Standard delivery speed 3 business days.
Expedited delivery speed 2 business days.
MCF orders are shipped in unbranded packaging at no additional cost. All packaging materials, including boxes, tape, and polybags, are free of Amazon branding.
Unbranded packaging is the default for MCF orders, except in cases where it could cause longer shipping or delivery times. To ensure your orders are always shipped in unbranded packaging, select “Only ship with blank boxes” under the “Add items” section of the quick order form. Please note that this feature is not available for items exceeding 56 inches on the longest side or weighing more than 49.9 lb.
MCF Fast Badges for Google help increase website traffic by highlighting your fast delivery speeds. These badges can be displayed directly on your Google Shopping ads and search results, improving click-through rates and directing shoppers to your site.
Google product listings allow shoppers to discover your products across various Google properties, including Google Shopping ads, the Shopping tab, Image Search, and YouTube. These listings feature the product image, title, price, retailer name, and other relevant details, helping customers make informed purchase decisions.
No, the Amazon Multi-Channel Fulfillment app does not require you to add any custom code to your website. The app is a native app that works seamlessly with Webflow.
Yes. The Amazon Multi-Channel Fulfillment app is designed to work with the native Webflow Ecommerce setup.
Not yet, but this is in our product roadmap.
Yes, the plugin is designed for any business, not just Amazon sellers. It allows you to leverage Amazon's fulfillment network for your WooCommerce orders, even if you don't sell on Amazon.com.
Yes. Once an order is fulfilled through Amazon MCF, tracking information is automatically updated in WooCommerce. This allows your customers to track shipments in real time.
Yes. The plugin integrates seamlessly with your WooCommerce store, automatically sending eligible orders to Amazon MCF for fulfillment. This reduces manual work and helps ensure faster delivery to your customers.
How do I get started with Amazon Multi-Channel Fulfillment?
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