Amazon Multi-Channel Fulfillment for Webflow and WooCommerce
Accelerate your growth by connecting your Webflow Ecommerce or WooCommerce store to the world’s leading fulfillment network. Enjoy fast, reliable 3-day standard delivery and white-label packaging with a seamless, end-to-end fulfillment solution.
What is Amazon Multi-Channel Fulfillment?
Amazon Multi-Channel Fulfillment (MCF) is a logistics solution that lets businesses fulfill orders from any sales channel using Amazon’s trusted fulfillment network. It gives you access to Amazon’s fast, reliable shipping and world-class operations, saving you time and enhancing your customer’s experience.
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What does Amazon Multi-Channel Fulfillment do?
Amazon Multi-Channel Fulfillment (MCF) stores your inventory in warehouses nationwide. When an order comes in via your website, Amazon automatically picks, packs, and ships to your customers using their leading fulfillment network. With multiple delivery speeds and white-labelled packaging, it helps you simplify fulfillment, deliver quickly, and scale your business with ease.
Won’t Amazon-branded packaging confuse customers?
Amazon Multi-Channel Fulfillment (MCF) offers white-label packaging that ships orders in unbranded boxes, keeping your brand front and center. This creates a consistent, professional experience across all sales channels while using Amazon’s reliable fulfillment network, helping build brand loyalty and seamless customer connections.
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How fast are the delivery times?
With Amazon Multi-Channel Fulfillment (MCF), you can deliver your products quickly and reliably, with easy options to fit your business needs. Choose from two simple delivery speeds: Standard, which delivers in 3 business days, or Expedited, which gets orders to customers in just 2 business days. This flexibility lets you meet customer expectations for fast shipping without added complexity.
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What about costs?
Save on warehousing and staffing costs by using Amazon Multi-Channel Fulfillment (MCF). With predictable, simple pricing for fulfillment and storage, you eliminate the need to manage your own warehouses or hire extra staff. This lets you focus on growing your business while Amazon handles the logistics efficiently and cost-effectively.
Ship Smarter
What about supplier deliveries and my current warehouses?
How much time and money could you save by not storing your inventory yourself? With all your inventory held in Amazon warehouses, your suppliers can ship directly to Amazon, eliminating the need for you to handle storage and logistics.
What can Amazon Multi-Channel Fulfillment do?
Amazon Multi-Channel Fulfillment (MCF) gives you complete control over how your orders are processed, as well as helping you keep an eye on order status and revenue.
See all features
How will Amazon Multi-Channel Fulfillment benefit my business?
Amazon Multi-Channel Fulfillment (MCF) offers a powerful set of features designed to simplify your entire fulfillment process. From fast, reliable shipping to automatic order tracking and real-time inventory syncing.
Explore features
How do I get started with Amazon Multi-Channel Fulfillment?
Leveling up your business with Amazon Multi-Channel Fulfillment (MCF) is as easy as three simple steps. Once you're set up, fulfillment runs automatically, so you can focus on growing your brand.
Start Fulfilling Smarter
How does Amazon Multi-Channel Fulfillment compare?
With Amazon Multi-Channel Fulfillment (MCF) you’re not relying on typical postal shipping services, instead you’ll be taking full advantage of Amazon’s own infrastructure that they use to ship their products. See how Amazon MCF compares to other 3PL solutions.
See a full 3PL comparison
10,000 units shipped per month, one unit per shipment.
20,000 units in inventory each month.
Vapra could save $52,000 a month switching to Amazon MCF.
The cost comparisons presented are based on a hypothetical business shipping 10,000 customer orders per month, with each order containing one item weighing approximately 8 lbs, and maintaining an average on-hand inventory of 20,000 units. Amazon Multi-Channel Fulfillment (MCF) pricing is calculated using the publicly available MCF rate card as of January 2025, which lists a fulfillment fee of $14.74 per unit for an 8 lb standard-sized item and a monthly storage fee of $0.33 per unit. Average U.S. 3PL costs are estimated using publicly posted pricing from leading fulfillment providers (e.g., ShipBob, Red Stag Fulfillment) and industry benchmarks for heavy-item fulfillment. For the purposes of this comparison, average 3PL fulfillment fees are assumed to be $18.00 per unit (inclusive of pick, pack, and outbound shipping) and storage fees are calculated at $5.00 per bin per month, with a bin capacity of approximately 0.77 cu ft and each unit occupying 0.2 cu ft. ‘Vapra’ is a fictional company used as an example for illustrative purposes only. Fulfillment savings are based on multiple factors, which are unique to every business.
Sources & Data Limitations
Amazon MCF rates are sourced from Amazon’s official supply chain pricing documentation. Industry averages for third-party logistics (3PL) costs are compiled from provider pricing pages, e-commerce logistics publications, and seller reports. Actual rates for both MCF and alternative 3PLs may vary based on product dimensions, weight, packaging, delivery speed, shipping zones, storage methods, contractual terms, and seasonal surcharges. The figures provided are for illustrative purposes only and do not constitute a binding quote. Businesses should obtain direct pricing from each fulfillment provider before making purchasing decisions.
How much does the Amazon Multi-Channel Fulfillment app cost?
All Amazon Multi-Channel Fulfillment (MCF) plans give you access to the full power of the Amazon fulfillment network. Simply choose the plan that matches your monthly order platform.
Still unsure?I have questions about Amazon Multi-Channel Fulfillment
Fulfilling orders with Amazon is super simple, but you probably have questions. Find some of the most common questions about Amazon Multi-Channel Fulfillment (MCF) below. Still got questions? We’re there to assist.
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No, Amazon Multi-Channel Fulfillment (MCF) is available to all businesses, regardless of whether they sell on Amazon.
Amazon Multi-Channel Fulfillment (MCF) is available to businesses operating in Australia, Canada, France, Germany, Italy, Japan, Mexico, Spain, India, and the United Kingdom.
Yes, our WooCommerce plugin and Webflow app were developed in partnership with Amazon, ensuring they meet Amazon’s standards for security, functionality, and reliability.
Yes. One of Amazon’s business services, Multi-Channel Fulfillment (MCF), is a third-party logistics provider offering dependable and cost-efficient fulfillment solutions. MCF allows businesses to leverage Amazon’s fulfillment network and operational expertise to grow their reach outside of Amazon.com.
When using a 3PL, you send your inventory to their fulfillment centers. The 3PL stores, picks, packs, and ships orders to your customers as they are received, managing the entire order fulfillment process.
Yes. 3PLs are scalable and can support businesses of all sizes. Small businesses benefit by gaining access to professional logistics networks, faster shipping, and reduced overhead, allowing them to compete with larger companies.
Standard delivery speed 3 business days.
Expedited delivery speed 2 business days.
MCF orders are shipped in unbranded packaging at no additional cost. All packaging materials, including boxes, tape, and polybags, are free of Amazon branding.
Unbranded packaging is the default for MCF orders, except in cases where it could cause longer shipping or delivery times. To ensure your orders are always shipped in unbranded packaging, select “Only ship with blank boxes” under the “Add items” section of the quick order form. Please note that this feature is not available for items exceeding 56 inches on the longest side or weighing more than 49.9 lb.
MCF Fast Badges for Google help increase website traffic by highlighting your fast delivery speeds. These badges can be displayed directly on your Google Shopping ads and search results, improving click-through rates and directing shoppers to your site.
Google product listings allow shoppers to discover your products across various Google properties, including Google Shopping ads, the Shopping tab, Image Search, and YouTube. These listings feature the product image, title, price, retailer name, and other relevant details, helping customers make informed purchase decisions.
No, the Amazon Multi-Channel Fulfillment app does not require you to add any custom code to your website. The app is a native app that works seamlessly with Webflow.
Yes. The Amazon Multi-Channel Fulfillment app is designed to work with the native Webflow Ecommerce setup.
Not yet, but this is in our product roadmap.
Yes, the plugin is designed for any business, not just Amazon sellers. It allows you to leverage Amazon's fulfillment network for your WooCommerce orders, even if you don't sell on Amazon.com.
Yes. Once an order is fulfilled through Amazon MCF, tracking information is automatically updated in WooCommerce. This allows your customers to track shipments in real time.
Yes. The plugin integrates seamlessly with your WooCommerce store, automatically sending eligible orders to Amazon MCF for fulfillment. This reduces manual work and helps ensure faster delivery to your customers.
How do I get started with Amazon Multi-Channel Fulfillment?
Scale faster with the world's most robust filfillment network.
Scale your business
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